5. Review your values and purpose (and fast forward in 5 years)
Values and purposes have something in common: they are established to transcend time, circumstances and, as has already been said, they are tested in difficult times. When they become just words on a poster, the company loses credibility and the culture as well as the engagement level will start a downward spiral.
One of the most widespread practices among companies when conducting their engagement surveys is not to do it when there are obvious problems. Many do not want to look bad. However, others prefer to do it in those circumstances just to have the real parameter of what they should improve.
What would it be the result if the survey were done today? That must be the mantra in decision making. Another option is to focus on actually managing the blind spots that crisis management or corporate image consultants identify. If only makeup is done, we will know that we have a problem in the future.
So then, do a consistency analysis. Blind spots are not obvious for companies and their managers but they are well identified by employees / collaborators and stakeholder outside.