About Us

Chronsult is a boutique consulting firm focused on providing people and organizational effectiveness solutions to businesses and business families in transformation.

Chronsult, will help you assess and improve your organizational model by recommending the right governance, organizational structure, decision making process and accountability. That enhances the effectiveness of your business strategy in a sustainable fashion.

In our Family Business Advisory practice, we will work with the business family leadership to create a customized governance framework, family dynamics and strategic succession plans that will provide sustainability to the family legacy while enhancing the business and ownership goals.

Managing Partner

Martin Salas

Managing Partner and Founder of Chronsult (People, Family, & Organizational Effectiveness). Martin is an organizational expert with more than 20 years of experience leading successfully organizational and business families transformation projects across industries, geographies and business cycles.

Within his Family Business Advisory practice, Martin has extensive experience working with the business family leadership to create governance frameworks and strategic succession plans aimed to provide sustainability to the family legacy. As founder of Chronsult, he has advised dozens of growth-mode family-owned businesses and startups.

Before Chronsult, Martin held domestic and global CHRO and HR executive roles at Amerigo, AIG, Teva, IBM and Breca. Responsibilities included US, Latin America, Europe and Asia.

Published author (‘Amo y Siervo’, 2019). He mentors entrepreneurs at Endeavor and the Polsky Center for Entrepreneurship and Innovation at The University of Chicago.

Martin is an Industrial Engineer from the Universidad Catolica of Peru, holds a MBA degree from the Booth Graduate School at University of Chicago, a Master degree in Management from the Universidad Pacifico of Lima and has also finished Talent Management post graduate studies at Stanford Graduate School in Palo Alto, California. Martin has an Advanced Consulting Certificate from the Family Firm Institute in Boston, MA.

Principal

Maria Cristina Cardona

Maria Cristina is an Organizational Transformation talented leader who has extensive experience working with executive leadership teams around the US and Latin America Region. Maria Cristina led the Change Management and Communication processes in a variety of organizational effectiveness projects in several countries like the creation of Shared Services, Operational Hubs and implementation of new business models/strategies. She is a champion in business and organizational diversity having headed up the Diversity and Inclusion role for Latin America at AIG.

Maria Cristina has also wealth of expertise in regional Labor Law and Employee Relations as she also held the Latin America Employee Relations position with the same company. Prior to joining Chronsult, Maria Cristina held several leadership positions across Latin America for almost 20 years, in a recognized family owned insurance company, as well as in one of the largest American multinational finance and insurance corporations.

She led multiple Human Resources teams and partnered with senior leaders to develop the right organizational capabilities to execute the business strategy successfully. Maria Cristina is lawyer from the Universidad Santo Tomas in Colombia and holds a Master degree in Labor Law from Pontificia Universidad Javeriana. She holds a Change Leadership Management Certificate from Cornell University, SC Johnson College of Business.

M&A Advisor

Dave Haugen

Dave is an experienced corporate development leader with over 20 years of global experience. He most recently served as Managing Director of GE Healthcare’s Corporate Development Group where he served in a variety of roles focused on M&A, corporate development, and strategy.

As Managing Director of GE Healthcare’s Corporate Development group, he helped develop the overall inorganic growth strategy and was responsible for executing M&A and venture capital transactions. While at GE, Dave helped the business close over 100 deals with transaction values in excess of $20 billion, worldwide. In addition, Dave developed and implemented a world – class acquisition integration program, enabling GE Healthcare to accelerate the realization of value from its M&A transactions.

Prior to GE, Dave held various finance and accounting roles in industry and large public accounting firms.

Dave earned a bachelor’s degree from the University of Wisconsin – Milwaukee, an MBA from Northwestern University’s Kellogg School of Business and is a Certified Public Accountant.

Corporate Governance Sr. Consultant

George Pico

George is an experienced Governance, Risk Management, and Compliance (GRC) professional. He has an extensive experience in the Banking and Insurance environments. His most recent engagement was focused on identifying business opportunities throughout Latin America for GRC Technology solutions from the Thailas Group.

Prior experience include development and roll-out of the Project Management Office at AIG (Latin America) and development of audit and control processes for Citigroup world-wide implementation

George has an MBA from Nova Southeastern University. Additionally, he has a master certificate in Project Management from the George Washington University and is a certified Project Management Professional (PMP) by the Project Management Institute (PMI).

Our Partners:

These are our associates and affiliations

Qhapac Consulting
Family Firm
Human Consortium
K Family Business

Our Values are:

Integrity
Customer Oriented
Business Acumen
Excellence
Trust